Article by Kitty Lily

Nokia’s current CEO on the board KangPeiKai under pressure from nokia will dim.Last week, the nokia board announced that from September 21, the, Stephen Elop Stephen Evans roper (as nokia will the President and chief executive officer. Emmanuel roper is currently Microsoft commercial department vice President.Now, to the refraction between nokia board’s urgent mentality, the more reveals the nokia current multiple difficulties and had committed the wrong.

Nokia “wings” KangPeiKai “recess” KangPeiKai in 1980 as the company legal advisor joined nokia, then be continuously entrusts with an important task until 2006 began working as nokia’s President and CEO. Exasperated, KangPeiKai joined nokia already exactly 30 years.For KangPeiKai this 30 years of achievements, nokia board gives certain affirmation. “Over the years, his dedication to company management operation and business development for the company. His commitment and contribution are outstanding.” Nokia chairman of board of directors, YaoMa AoLiLa evaluation said.

The truth, especially in KangPeiKai leadership over the nokia, nokia cellular phone business development has been very robust market share grew to 40%.

But starting from 2007, the mobile market by iPhone in succession GPhone, blackberry, and the impact of mobile products, nokia smartphone market share this year successively used to hold almost smartphone market share at least 60 percent of Symbian smartphones, now has less than 45%.

As the main source of profits, the smart phone market rout led directly to the nokia core profitability declines.Nokia’s earnings from 2008, according to the size of the market, although nokia since activist and turnover increased, but profits but continue to slide. And from a market perspective, this three years market, nokia has shrunk 600 billion euros, share price dropped 67 percent, accumulated since this year alone, prices will decline by 25%.The nokia has arrived at the edge of the atavistic MOTOROLA again, and the board have already had no patience to wait for the next KangPeiKai send force.

Three “teach” lastly Throughout that nokia and MOTOROLA’s footprint, analysts say, in fact today’s nokia and MOTOROLA’s failed yesterday, in some sense there are common: innovation, especially innovation action too slowly.

But in fact, this evaluation for it is not very KangPeiKai point. Because KangPeiKai since taking nokia CEO since devoted to lead nokia foray into mobile software and services, this even before the apple iPhone App Store, especially early in the release.”For KangPeiKai speaking, the real question is, strategic ahead, but the tactic has too conservative.” A once worked for MOTOROLA engineer when accepting a reporter to interview, said nokia on analysis of the mobile Internet is no less on cognition, but apple and other IT enterprise are always question is tactical timidity.Review KangPeiKai ruling years performance, at least three lesson is obvious.First, KangPeiKai Symbian platform is too worship the first mistake committed.KangPeiKai for mobile Internet correctly is the first mobile phone operating system platform: master to mobile Internet entry. Therefore, KangPeiKai began in early 2008 to promote the development of Symbian, on one hand, SONY Ericsson etc through acquisitions in the hands of other manufacturers wholly owned shares, eventually Symbian Symbian, on the other hand, through comprehensive open source code to expect more Symbian other cell phone manufacturers to join Symbian camps.

But let nokia didn’t think, not only the Symbian after opening to attract more mobile phone manufacturer, but lost to giants like MOTOROLA, samsung, SONY Ericsson also support to suspend development basically in a state of Symbian smartphones.

Behind the reason for that is that nokia too exposed his intention, and as also rival mobile phone manufacturer, apparently not easily select for nokia do wedding.In addition there is another important reason is that isn’t a good Symbian platform to characteristics of mobile Internet needs. Although at present the Symbian ^ 3 cell phones have been listed, but from nokia’s Symbian phones of the latest sales situation, the Symbian smartphone has sohard, users of the system and the approval of declining.Although now MeeGo platform already be vividly portrayed, but this is just KangPeiKai has that in the mobile operating system problem started vacillating. As is known to all, the predecessor of the MeeGo Mameoo system, but nokia is only using the system developed a paragraph to an abrupt end, N900 will cooperate with Intel pushing MeeGo. So far, the analysts still not believing this platform in the future.

Secondly, localization work inadequate demand and market, operators, inadequate understanding.

As is known to all, although the traditional mobile phone manufacturer in apple manufacturers appeared under the impact of the downturn in different degree, but it is worth noting samsung but to a certain extent, and show up contrarian are not in mobile samsung Internet market contribute.

For example, in the Chinese market in the samsung always spare no effort to do a thing is trying to cater to three operators need, but nokia is in this respect is very poor performance. This fact is insufficient, is also the result of localization of performance, because lack innovation was not fully and domestic nokia root causes of three operators cooperation also lies in nokia can’t breakthrough in the global market positioning itself.So nokia in the Chinese market, one hand basic ignore CDMA market in TD market at the other, and did not keep ambiguous attitude too substantive steps.Instead, samsung and MOTOROLA is early have realized the importance and potential market operators. Currently MOTOROLA and China telecom depth of cooperation has let him taste blood.Third, the business model enough flexibility.Nokia OVI store after the start but in a very long period of time can’t commercial, the basic reason is that nokia unable to bypass operators to charge. But nokia early OVI store should realize: at least in China should think of is enlarging the scale, rather than charging and profit.After nearly three years of hesitation and wandering, we see after nokia’s OVI officially finally pushed commercial phase, but too conservative overall strategy have apparently let nokia lost the initiative. So, even if nokia already see this piece of market opportunity, but actions the stagnant but let nokia suffered terribly.